Question 1

With the invention of the telegraph, people had more access to content that was irrelevant to them.

Accepted Answer

A) True 
 B)False  True

Question 2

The technologies redefined during the 20th century transformed communication worldwide.

Accepted Answer

A) True 
 B)False  True

Question 3

Though not technically considered mass mediums, the telegraph and the telephone dramatically influenced the way we communicated with each other and gathered information.

Accepted Answer

A) True 
 B)False  True

Question 4

Soap operas were named after the soap manufacturers that sponsored them.

Accepted Answer

A) True 
 B)False

Question 5

The first messages sent over radio were transmitted in 1895.

Accepted Answer

A) True 
 B)False

Question 6

Marshall McLuhan strongly believed that the content of the messages that we are transmitting is less influencing than ______.

Accepted Answer

A)   the medium itself and the experience from using it
B)   the face-to-face conversations that we have
C)   the impact of social forces
D)   none of these, the content is the most influential

Question 7

Network television began being broadcasted in the United States at the beginning of the 1900s.

Accepted Answer

A) True 
 B)False

Question 8

Data are the form of materiality, similar to keyboards and paper.

Accepted Answer

A) True 
 B)False

Question 9

______ is one of the names given to the revamp of the idea of the Internet giving more emphasis to users creating, customizing, and sharing rather than just shopping.

Accepted Answer

A)   It was just referred to as the Internet
B)   Webscape
C)   Dot-coming
D)   Web 2.0

Question 10

The technological advancement of print media lead to a major change in the direction of media development as well as ______.

Accepted Answer

A)   improvement of the economy
B)   a shift in the governments influence
C)   an unanticipated social change
D)   an increase in tree farming

Question 11

AT&T was allowed to be a monopoly for many years.

Accepted Answer

A) True 
 B)False

Question 12

Investment into ______ in the 1990s pushed the stock market to incredibly high levels, but lack of interest into invested companies led to a stock market crash in the 2000s.

Accepted Answer

A)   television
B)   dot-com companies
C)   cellular phone companies
D)   all of these

Question 13

Each media platform has its own material elements that decide how that platform can be utilized. The Internet can be used to ______.

Accepted Answer

A)   read the content
B)   see the content
C)   interact with the content
D)   all of these

Question 14

Each media platform has its own material elements that decide how that platform can be utilized. Television can be used to ______.

Accepted Answer

A)   read the content
B)   interact with the content
C)   see the content
D)   none of these

Question 15

By improving the technologies of machines equipped with artificial intelligence, we are feeding more into a potentially autonomous technology.

Accepted Answer

A) True 
 B)False

Question 16

According to social constructivists, humans create technology but it has a life of its own and we have no power to alter how it is used.

Accepted Answer

A) True 
 B)False

Question 17

Postman's research lead him to connect an increase in serious substance being consumed with the invention of the telegraph and the photograph.

Accepted Answer

A) True 
 B)False

Question 18

The idea that media is more than a way to transmit messages but in fact is the key to its own social impact is called ______.

Accepted Answer

A)   medium theory
B)   technological impact theory
C)   media autonomy
D)   transmission management

Question 19

Radio broadcasting getting more popular and becoming more of a household norm caused ______.

Accepted Answer

A)   companies to advertise to a larger audience
B)   users to consume content for "free"
C)   radio to evolve from a localized medium to a nationwide medium
D)   all of these

Question 20

McLuhan felt that it was essentially impossible for us as media consumers to be aware of ______.

Accepted Answer

A)   how technology influences us
B)   how often new technologies emerge
C)   when we consume media
D)   what media platforms are superior

Exam 2: The Evolution of Media Technology

With the invention of the telegraph, people had more access to content that was irrelevant to them.

The technologies redefined during the 20th century transformed communication worldwide.

Though not technically considered mass mediums, the telegraph and the telephone dramatically influenced the way we communicated with each other and gathered information.

Soap operas were named after the soap manufacturers that sponsored them.

The first messages sent over radio were transmitted in 1895.

Marshall McLuhan strongly believed that the content of the messages that we are transmitting is less influencing than ______.

Network television began being broadcasted in the United States at the beginning of the 1900s.

Data are the form of materiality, similar to keyboards and paper.

______ is one of the names given to the revamp of the idea of the Internet giving more emphasis to users creating, customizing, and sharing rather than just shopping.

The technological advancement of print media lead to a major change in the direction of media development as well as ______.

AT&T was allowed to be a monopoly for many years.

Investment into ______ in the 1990s pushed the stock market to incredibly high levels, but lack of interest into invested companies led to a stock market crash in the 2000s.

Each media platform has its own material elements that decide how that platform can be utilized. The Internet can be used to ______.

Each media platform has its own material elements that decide how that platform can be utilized. Television can be used to ______.

By improving the technologies of machines equipped with artificial intelligence, we are feeding more into a potentially autonomous technology.

According to social constructivists, humans create technology but it has a life of its own and we have no power to alter how it is used.

Postman's research lead him to connect an increase in serious substance being consumed with the invention of the telegraph and the photograph.

The idea that media is more than a way to transmit messages but in fact is the key to its own social impact is called ______.

Radio broadcasting getting more popular and becoming more of a household norm caused ______.

McLuhan felt that it was essentially impossible for us as media consumers to be aware of ______.