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    E marketing Study Set 1
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    Exam 11: The Internet for Distribution
  5. Question
    What Is the Role of an Infomediary in the Distribution
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What Is the Role of an Infomediary in the Distribution

Question 1

Question 1

Essay

What is the role of an infomediary in the distribution system? What benefits does a consumer receive from an infomediary? What benefits accrue to an infomediary and an advertiser?

Correct Answer:

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