Karl Mekelsson Sells Refrigeration Units to Businesses

Multiple Choice

Karl Mekelsson sells refrigeration units to businesses. He builds his sales presentations around a major premise like the savings a walk-in refrigerator will generate for a catering firm and a minor premise like how his company's unit will reduce electrical bills and a conclusion. Karl is most likely using:

A) suggestive proposition.
B) the syllogistic method.
C) collective bargaining.
D) indirect suggestions.
E) logical reasoning.