Walter Sells Sporting Goods

Multiple Choice

Walter sells sporting goods. During sales call planning for an upcoming appointment with a prospect, Walter determines that the prospect could save 10% annually on golf balls by purchasing 50 units of Pinnacle golf balls from Walter. He has determined this advantage while developing a(n) :

A) value analysis.
B) customer benefit plan.
C) individualized sales call objective.
D) customer profile.
E) customized marketing objective.