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Tatum Is a Sales Representative for a Gourmet Cookware Manufacturer

Question 85

Multiple Choice

Tatum is a sales representative for a gourmet cookware manufacturer. Tatum's marketing plan for a store that would be a logical retail outlet for her products should include:


A) how ultimate consumers should correctly dispose of old kitchen tools.
B) how the retailer can adopt the role of end-user.
C) how the reseller will promote the cookware once purchased.
D) the business proposition which the retailer will adhere to.
E) a purchase order based on a seller benefit plan.

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