Clearwater Hampers Is a Small British Company That Sells Luxury

Multiple Choice

Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." A corporate customer wanted to give similar Clearwater hampers to its customers who come from a variety of different ethnic backgrounds, which include those who do not eat pork or drink alcoholic beverages. This would require Clearwater to act as a ________ so that each individual gift was culturally-appropriate.

A) tactical partner
B) creative problem solver
C) low-involvement decision maker
D) transactional partner
E) exchange creator