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  3. Study Set
    Global Marketing Study Set 5
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    Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication
  5. Question
    A Company with a Regiocentric Orientation Is Likely to Utilize
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A Company with a Regiocentric Orientation Is Likely to Utilize

Question 75

Question 75

True/False

A company with a regiocentric orientation is likely to utilize third-country nationals for its sales force in less developed countries.

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