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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
  5. Question
    Ads in a European Print Campaign for Boeing Shared Basic
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Ads in a European Print Campaign for Boeing Shared Basic

Question 97

Question 97

True/False

Ads in a European print campaign for Boeing shared basic design elements,but the copy and the visual elements were localized on a country-by-country basis.This is an example of pattern advertising.

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