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Which of the Following Correctly Characterizes the Retailing Strategy of Benetton,IKEA,and

Question 2

Multiple Choice

Which of the following correctly characterizes the retailing strategy of Benetton,IKEA,and Gap?


A) few product categories,own-label focus
B) few product categories,manufacturer brand focus
C) many product categories,own-label focus
D) many product categories,manufacturer brand focus
E) none of the above

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