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If the Manufacturer of a Sophisticated New Consumer Electronics Product

Question 95

Multiple Choice

If the manufacturer of a sophisticated new consumer electronics product determines that many target consumers qualify as "innovators" and "early adopters" with relatively inelastic demand curves,the company should use the ________ pricing strategy.


A) gray market
B) skimming
C) penetration
D) market holding
E) cost-based

Correct Answer:

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