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    Global Marketing Study Set 5
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    Exam 11: Pricing Decisions
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    IKEA Takes a Polycentric Approach to Pricing: While It Is
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IKEA Takes a Polycentric Approach to Pricing: While It Is

Question 99

Question 99

True/False

IKEA takes a polycentric approach to pricing: While it is company policy to have the lowest price on comparable products in every market,managers in each country set their own prices.

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