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Packaging Serves Several Important Communication Functions,which Include All of the Following

Question 30

Multiple Choice

Packaging serves several important communication functions,which include all of the following except:


A) packaging offer communication cues that can influence consumers when making a purchase decision.
B) packaging engages the senses of a consumer.
C) packaging makes an emotional connection with the consumer.
D) packaging enhances a consumer's brand experience.
E) packaging enhances functional benefits of the product.

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