Multiple Choice
Maslow's hierarchy is applicable to global marketing because it can help explain how:
A) basic human needs can drive the development of global products.
B) the top of the Asian hierarchy is self-respect.
C) status needs in different countries can only be fulfilled with localized products.
D) "luxury badging" is irrelevant to companies marketing in Asia.
E) Asians differ from Westerners in their basic physiological needs.
Correct Answer:

Verified
Correct Answer:
Verified
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