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Coca-Cola's Distinctive Contour Bottle,which Is Sold in Many Countries,illustrates the Point

Question 23

Multiple Choice

Coca-Cola's distinctive contour bottle,which is sold in many countries,illustrates the point that packaging:


A) strategies can vary by country and region.
B) helps in storing large sizes in refrigerators.
C) strategies do not change by country and region.
D) appeals only to Asian consumers.
E) helps in brand identification.

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