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    Global Marketing Study Set 5
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    Exam 10: Brand and Product Decisions in Global Marketing
  5. Question
    The Decision to Transform a Global Product into a Global
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The Decision to Transform a Global Product into a Global

Question 24

Question 24

True/False

The decision to transform a global product into a global brand is risky.For example,in the United Kingdom,Snickers may get confused with Knickers,the British slang for a woman's undergarment.

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