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  3. Study Set
    Global Marketing Study Set 5
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    Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances
  5. Question
    What Are the Two Key Advantages That Are Associated with Licensing
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What Are the Two Key Advantages That Are Associated with Licensing

Question 87

Question 87

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What are the two key advantages that are associated with licensing as a market-entry mode?

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