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    Global Marketing Study Set 5
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    Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances
  5. Question
    Japanese Keiretsu Is Considered to Be a Strong Cooperative Strategy
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Japanese Keiretsu Is Considered to Be a Strong Cooperative Strategy

Question 84

Question 84

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Japanese keiretsu is considered to be a strong cooperative strategy that will have an impact in global marketing.Describe what it is and how it can affect U.S.businesses.

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Japan's keiretsu represents a special ca...

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