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    Exam 7: Segmentation,targeting,and Positioning
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    According to Sony's U
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According to Sony's U

Question 101

Question 101

Multiple Choice

According to Sony's U.S.segmentation,55 years old or older consumers are referred to as:


A) Affluent
B) SoHo
C) DINKS
D) Zoomers
E) CE Alphas

Correct Answer:

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