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    Global Marketing Study Set 5
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    Exam 7: Segmentation,targeting,and Positioning
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    Global Marketers Must Determine Whether a Standardized or an Adapted
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Global Marketers Must Determine Whether a Standardized or an Adapted

Question 23

Question 23

True/False

Global marketers must determine whether a standardized or an adapted marketing mix is required to best serve the wants and needs of the consumers.

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