Solved

The Swatch Group Markets Watches in All Price Ranges,from the Swatch

Question 18

Multiple Choice

The Swatch Group markets watches in all price ranges,from the Swatch brand at the low end to luxury brands such as Longines,Blancpain,and Breguet.Which target market strategy does this illustrate?


A) standardized global marketing
B) concentrated global marketing
C) differentiated global marketing
D) psychographic global marketing
E) none of the above

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q13: Approximately 70 percent of India's population is

Q14: McDonald's operates in over 118 countries;however,80 percent

Q15: Demographic changes can create opportunities for marketing

Q16: SRI International developed Values and Lifestyles (VALS).Such

Q17: For some consumer products such as cigarettes,soft

Q19: Companies like Coca-Cola had the first-mover advantage

Q20: By 2030,30 percent of the U.S.population will

Q21: There is a tendency to overstate the

Q22: When making a decision about market entry

Q23: Global marketers must determine whether a standardized