Multiple Choice
A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately.
A) marketing message; product push
B) measured response; content quotient
C) persuasive appeal; purchase message
D) marketing message; sales message
Correct Answer:
Verified
Correct Answer:
Verified
Q55: As a human need that affects motivation,
Q56: A marketing or sales message begins with
Q57: When preparing a persuasive request for action,
Q58: In the attention phase of a persuasive
Q61: When writing a persuasive request for action,
Q62: It is particularly important to establish _
Q63: Successful professionals understand that persuasion is the
Q63: When addressing a persuasive claim or request
Q64: _ reasoning is a logical fallacy in
Q65: A good way to gain attention for