The Term "Stuck in the Middle

Multiple Choice

The term "stuck in the middle":

A) means adhering to a middle of the road strategy in the face of negative outcomes.
B) indicates that the customers of the firm are willing to pay only a mid-range price for the product.
C) reflects the fact that the customers of the firm have only moderate expectations regarding product quality.
D) means that the firm's cost structure is not low enough to allow it to attractively price its products and that its products are not sufficiently differentiated to create value for its target customer.