Milly, the Marketing Manager for Nuance Cosmetics, Believes That for the Company

Multiple Choice

Milly, the marketing manager for Nuance Cosmetics, believes that for the company to succeed in international markets, it has to address the choices surrounding product attributes, distribution strategy, communication strategy, and pricing strategy in its targeted markets. What is Milly specifically referring to?

A) market imperfections
B) marketing mix
C) marketing intermediaries
D) marketing objectives
E) marketing plan