Many Elderly Travelers Find It Hard to Climb Stairs to Motel

Multiple Choice

Many elderly travelers find it hard to climb stairs to motel rooms that are not on the first floor. The Stay-Right Inn has catered to this specific group of customers via its motels, all of which have one floor of rooms with no stairs to climb. What did Stay-Right Inn use to identify distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways?

A) market penetration
B) market development
C) market segmentation
D) product development
E) diversification