The Goal of Market Segmentation Is to

Multiple Choice

The goal of market segmentation is to

A) optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix.
B) increase participation in shared global conversations by drawing upon shared symbols that include global brands.
C) reduce cultural and economic differences which act as a barrier to the emergence of global trends.
D) standardize products, manufacturing, and the institutes of trade and commerce.
E) increase the costs of value creation and add value by better serving customer needs.