When Happy Foods Decided to Enter the Highly Developed Italian

Multiple Choice

When Happy Foods decided to enter the highly developed Italian market, it found that it competed with hundreds of brands. In terms of communication strategy, Happy Foods should remember that in a highly developed market,

A) noise is extremely high.
B) source effects are always positive.
C) country of origin effects are not applicable.
D) cultural barriers do not exist.
E) pull strategies are more important than push strategies.