Lots-Of-Light Lanterns Manufactures Emergency Lighting Systems and Markets Them in Underdeveloped

Multiple Choice

Lots-of-Light Lanterns manufactures emergency lighting systems and markets them in underdeveloped countries that often lack easy access to electrical power. As the owner, LaTisha Reynolds knows that to successfully enter a foreign market, the retailers will have to be educated on how these products work. What factor is she considering?

A) channel exclusivity
B) channel quality
C) channel length
D) channel dominance
E) channel concentration