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While Watching Television, Jillian Saw a Commercial for a Product

Question 18

Multiple Choice

While watching television, Jillian saw a commercial for a product that was "made in Taiwan." She immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks. What is affecting this advertising communication?


A) source effects
B) noise levels
C) predictive analytics
D) pull strategy
E) push strategy

Correct Answer:

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