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  3. Study Set
    Global Business Today Study Set 7
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    Exam 16: Global Marketing and RD
  5. Question
    Which Industry Is Often Thought of as One in Which
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Which Industry Is Often Thought of as One in Which

Question 16

Question 16

Multiple Choice

Which industry is often thought of as one in which global standardization of the marketing mix is the norm?


A) electronics
B) fashion
C) pharmaceutical
D) financial services
E) heavy machinery

Correct Answer:

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