Multiple Choice
What is an argument against standardized advertising?
A) One large effort to develop a campaign fails to produce better results than 40 or 50 smaller efforts.
B) It fails to make use of local talent available in other cultures.
C) Advertising regulations may block implementation of standardized advertising.
D) Royalties make it the most expensive form of advertising.
E) It increases the costs of value creation.
Correct Answer:
Verified
Correct Answer:
Verified
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