Question 1

A ________ strategy relies primarily on mass media advertising as opposed to personal selling.

Accepted Answer

A)  telemarketing 
B)  pull 
C)  push 
D)  customized 
E)  point-of-purchase

Question 2

Pull strategies tend to be emphasized

Accepted Answer

A)  for complex new products. 
B)  for consumer goods. 
C)  for industrial goods. 
D)  when distribution channels are short. 
E)  when few print or electronic media are available.

Question 3

Super Chill Ice Cream Company has a new flavor and wants to promote it to as many people as they can as quickly as possible. What kind of strategy should the company use?

Accepted Answer

A)  push 
B)  lean 
C)  lag 
D)  pull 
E)  exclusive

Question 4

Arbitrage occurs when a firm

Accepted Answer

A)  offers a product at low prices through discount coupons and promotions. 
B)  sells a product at higher prices to make a profit from relatively fewer sales. 
C)  imports products from a manufacturer and distributes them directly through retail outlets. 
D)  purchases products in a country where prices are lower and resells them in a country where prices are higher. 
E)  prices its products at the least cost, risking losses, in order to grab market share.

Question 5

A company would be likely to use a push strategy when

Accepted Answer

A)  distribution channels are short. 
B)  sufficient print and electronic media are available. 
C)  consumers have a low level of literacy. 
D)  the products being sold are consumer goods. 
E)  professional services are being offered.

Question 6

When analyzing the Central American market, Hudson Supply Inc. noticed that a few retailers supplied most of the market with all-cotton clothing. What kind of a retail system does this market have?

Accepted Answer

A)  fragmented 
B)  dispersed 
C)  isolated 
D)  concentrated 
E)  exclusive

Question 7

What is an argument against standardized advertising?

Accepted Answer

A)  One large effort to develop a campaign fails to produce better results than 40 or 50 smaller efforts. 
B)  It fails to make use of local talent available in other cultures. 
C)  Advertising regulations may block implementation of standardized advertising. 
D)  Royalties make it the most expensive form of advertising. 
E)  It increases the costs of value creation.

Question 8

Differences in government-mandated product standards can rule out mass production and marketing of a standardized product.

Accepted Answer

A) True 
 B)False

Question 9

In terms of pricing strategies, dumping occurs whenever an international firm sells a product for a price that is less than the price charged by domestic producers.

Accepted Answer

A) True 
 B)False

Question 10

Describe the influence of integrating research and development, marketing, and production on new product development.

Accepted Answer

The answer of Describe the influence of integrating research and...

Question 11

Jenna works for an energy company in Houston. Her company plans to develop operations overseas, and she is determining the role of publicity in that market. She knows that publicity plays a major role in the U.S., but she isn't sure if this is also true overseas. Jenna is concerned with the ________ strategy of her company.

Accepted Answer

A)  pricing 
B)  production 
C)  product 
D)  distribution 
E)  communication

Question 12

________ exists whenever consumers in different countries are charged different prices for the same product.

Accepted Answer

A)  Penetration pricing 
B)  Premium pricing 
C)  Predatory pricing 
D)  Price discrimination 
E)  Price skimming

Question 13

After receiving all of the data on customer purchases and supplier inventories, Sasha's job is to build a statistical model to help identify trends in sales and product demand. Which level of business analytics does this require?

Accepted Answer

A)  predictive analytics 
B)  directive analytics 
C)  definitive analytics 
D)  prescriptive analytics 
E)  descriptive analytics

Question 14

Relatively simple statistical techniques that describe what is contained in a dataset are known as predictive analytics.

Accepted Answer

A) True 
 B)False

Question 15

What is an important attribute for a product development team to function effectively and meet all of its development milestones?

Accepted Answer

A)  It should be led by a "heavyweight" project manager who has high status within the organization. 
B)  The team members should always be physically in diverse locations in order to cover multiple bases. 
C)  It should have preset processes for communication and conflict resolution that are developed by top management. 
D)  It should have at least three members from each key function included. 
E)  Its team members should be a part of more than two cross-functional teams.

Question 16

A country that has ________ creates a potential market for new products.

Accepted Answer

A)  rising inflation 
B)  affluent consumers 
C)  lack of competition among firms 
D)  firms suffering from first-mover disadvantages 
E)  declining demand

Question 17

Demand is labeled as ________ when a large change in price produces only a small change in demand.

Accepted Answer

A)  flexible 
B)  consistent 
C)  inelastic 
D)  elastic 
E)  dynamic

Question 18

What is a drawback of a push strategy?

Accepted Answer

A)  It can be expensive when the distribution channel is long. 
B)  It decreases interaction with consumers. 
C)  It does not allow consumers to be educated on the benefits of a complex product. 
D)  It is useful only in advanced nations where consumers are sophisticated and highly educated. 
E)  It can only be used to sell industrial products.

Question 19

What is the most important determinant of channel length?

Accepted Answer

A)  degree to which the retail system is fragmented 
B)  increase in car ownership and two-income households 
C)  level of consolidation in the global retail industry 
D)  amount of difference between product or technical standards 
E)  level of economic development of a country

Question 20

Which communication strategy relies primarily on personal selling rather than mass media advertising?

Accepted Answer

A)  prescriptive analytics 
B)  pull strategy 
C)  push strategy 
D)  predictive analytics 
E)  standardized advertising

Exam 16: Global Marketing and RD

A ________ strategy relies primarily on mass media advertising as opposed to personal selling.

Pull strategies tend to be emphasized

Super Chill Ice Cream Company has a new flavor and wants to promote it to as many people as they can as quickly as possible. What kind of strategy should the company use?

Arbitrage occurs when a firm

A company would be likely to use a push strategy when

When analyzing the Central American market, Hudson Supply Inc. noticed that a few retailers supplied most of the market with all-cotton clothing. What kind of a retail system does this market have?

What is an argument against standardized advertising?

Differences in government-mandated product standards can rule out mass production and marketing of a standardized product.

In terms of pricing strategies, dumping occurs whenever an international firm sells a product for a price that is less than the price charged by domestic producers.

Describe the influence of integrating research and development, marketing, and production on new product development.

________ exists whenever consumers in different countries are charged different prices for the same product.

After receiving all of the data on customer purchases and supplier inventories, Sasha's job is to build a statistical model to help identify trends in sales and product demand. Which level of business analytics does this require?

Relatively simple statistical techniques that describe what is contained in a dataset are known as predictive analytics.

What is an important attribute for a product development team to function effectively and meet all of its development milestones?

A country that has ________ creates a potential market for new products.

Demand is labeled as ________ when a large change in price produces only a small change in demand.

What is a drawback of a push strategy?

What is the most important determinant of channel length?

Which communication strategy relies primarily on personal selling rather than mass media advertising?