Operos, a High-End Sports Equipment Manufacturer, Sells Its Products to the Public

Multiple Choice

Operos, a high-end sports equipment manufacturer, sells its products to the public at its own retail outlets. Because of the high price and limited availability of its products, the company has established its stores in limited locations only in the city of Belwick. In the context of distribution strategies, Operos has adopted the strategy of _____.

A) intensive distribution
B) selective distribution
C) exclusive distribution
D) random distribution