In the Context of Prestige Pricing, the Idea Behind Skimming

Multiple Choice

In the context of prestige pricing, the idea behind skimming pricing is to:

A) increase traffic by special sales on a limited number of products.
B) achieve long-term profitability through sheer volume of sales.
C) attract consumers toward newly launched products by offering them at rock-bottom prices.
D) entice price-insensitive consumers to buy high when a product first enters the market.