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    BUSN Study Set 3
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    Exam 12: Product and Promotion: Creating and Communicating Value
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    Which of the Following Business Product Categories Refer to Large
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Which of the Following Business Product Categories Refer to Large

Question 72

Question 72

Multiple Choice

Which of the following business product categories refer to large capital purchases made by a company that are designed for a long productive life?


A) Convenience products
B) Installations
C) Unsought products
D) Accessories

Correct Answer:

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