The Purpose of a Positioning Statement of a Company Is

Multiple Choice

The purpose of a positioning statement of a company is to:

A) convince the investors as well as the manufacturing company itself about the salability of a product.
B) understand the company's financial health.
C) show how a particular product would be placed in the various outlets and departmental stores.
D) articulate how the company would like the target market to envision a product relative to the competition.