Multiple Choice
LiteChoice produces six different flavors of sugar-free cookies for the diabetic population. The company also produces a large assortment of sugar-free chocolates targeted at the same population. The two kinds of products-the sugar-free cookies and chocolates-that LiteChoice produces represent the _____ of the company.
A) product chain
B) marketing mix
C) brand equity
D) product mix
Correct Answer:
Verified
Correct Answer:
Verified
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