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  3. Study Set
    BUSN Study Set 3
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    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    The _____ Stage of the New Product Development Process Entails
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The _____ Stage of the New Product Development Process Entails

Question 56

Question 56

Multiple Choice

The _____ stage of the new product development process entails introducing the product to the general market.


A) development
B) testing
C) commercialization
D) idea screening

Correct Answer:

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