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    BUSN Study Set 3
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    Exam 12: Product and Promotion: Creating and Communicating Value
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    Operos, a Laptop Manufacturing Company, Introduces Three New Colors-Midnight Blue
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Operos, a Laptop Manufacturing Company, Introduces Three New Colors-Midnight Blue

Question 3

Question 3

Multiple Choice

Operos, a laptop manufacturing company, introduces three new colors-midnight blue, aquamarine, and hot pink-in its Z Series laptops. This scenario reflects _____.


A) market segmentation
B) product bundling
C) brand extension
D) line extension

Correct Answer:

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