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    BUSN Study Set 3
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    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    The Purpose of the _____ Stage of the New Product
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The Purpose of the _____ Stage of the New Product

Question 1

Question 1

Multiple Choice

The purpose of the _____ stage of the new product development process of a company is to weed out proposals that do not fit with the company's objectives.


A) idea generation
B) testing
C) analysis
D) idea screening

Correct Answer:

verifed

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