Bryce Diego, the President of the Developing Country of Glompacia

Multiple Choice

Bryce Diego, the president of the developing country of Glompacia, travels to various developed countries to meet the heads of multinational business corporations. He presents before them the factors that make Glompacia, which is also a tax haven, one of the easiest countries to do business in. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing