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Parchova Is a Multinational Company That Manufactures and Sells Stationery

Question 93

Multiple Choice

Parchova is a multinational company that manufactures and sells stationery products. Customers who buy five or more products at a time from its retail outlets are given a notepad and a pen for free. In the context of customer relationship management, Parchova most likely establishes _____ with its customers.


A) limited relationships
B) partial partnerships
C) full partnerships
D) distinct relationships

Correct Answer:

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