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    Exam 11: Marketing: Building Profitable Customer Connections
  5. Question
    In the Context of the Marketing Mix, the _____ of a Product
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In the Context of the Marketing Mix, the _____ of a Product

Question 92

Question 92

Multiple Choice

In the context of the marketing mix, the _____ of a product includes all of the ways that marketers communicate about the product.


A) distribution strategy
B) pricing strategy
C) product strategy
D) promotion strategy

Correct Answer:

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