Multiple Choice
Neone is an energy drink manufacturer. The marketing strategies of Neone are focused on males who are in the age group of 16 to 25 years and who enjoy sports and other outdoor activities. The company advertises its products at skateboard parks, basketball venues, and ski resorts. The customer group that Neone focuses on is called its _____.
A) business market
B) target market
C) niche market
D) consumer market
Correct Answer:
Verified
Correct Answer:
Verified
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