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Aiden Brent, an International Tennis Player, Owns a Multinational Chain

Question 23

Multiple Choice

Aiden Brent, an international tennis player, owns a multinational chain of sports shops named Brent Deuce. The company is popular and gets the attention of sports enthusiasts because of its brand name and ownership. Which of the following marketing strategies does this scenario best illustrate?


A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Correct Answer:

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