Mauve Inc Purchased a Global Data Collection and Management System That

Multiple Choice

Mauve Inc. purchased a global data collection and management system that provides detailed information about each of its customers. Using this information, Mauve is able to identify the individual needs of all its customers and provide tailored products and services. This scenario illustrates the concept of:

A) mass customization.
B) green marketing.
C) cannibalization.
D) place marketing.