In the Context of an Organization Dedicated to Promoting Corporate

Multiple Choice

In the context of an organization dedicated to promoting corporate social responsibility, which of the following statements is true of measuring a company's success by evaluating a double bottom line?

A) It establishes ways of simultaneously measuring both sales and profits of a firm.
B) It accounts for traditional financial indicators, such as earnings.
C) It is based on generating financial rewards for managers whose fundraising contributions to community-based organizations exceed expectations.
D) It indicates a preference for meeting profit goals and de-emphasizes any social contributions that would cut into profits.