Question 1

A company introducing a product that is similar to its competitors' product will do a complete test market to gain maximum information before product introduction.

Accepted Answer

A) True 
 B)False

Question 2

When sales of a product drop during the decline stage of the PLC, a company typically modifies the marketing mix, the product, or the market.

Accepted Answer

A) True 
 B)False

Question 3

A detailed version of a new idea stated in meaningful customer terms is called a product ________.

Accepted Answer

A)  solution 
B)  concept 
C)  image 
D)  proposal 
E)  lining

Question 4

Which of the following is included in the third part of the marketing strategy statement?

Accepted Answer

A)  the planned value proposition 
B)  distribution strategy 
C)  the product's planned price 
D)  marketing budget 
E)  the planned long-run sales

Question 5

Which of the following refers to the course that a product's sales and profits take over its lifetime?

Accepted Answer

A)  total product process 
B)  service life 
C)  product mix 
D)  product life cycle 
E)  marketing mix

Question 6

Under a team-based new product development approach, ________.

Accepted Answer

A)  a single departmental team works to complete different stages of the process before passing the new product along to the next department and stage 
B)  the organizational tension and confusion is less than under the sequential approach 
C)  company departments work closely together in cross-functional teams 
D)  a bottleneck at one phase can seriously delay an entire project 
E)  the new product passes from one department to another before finalizing

Question 7

Although products that remain in the maturity stage of the PLC seem unchanged, the most successful ones actually evolve to meet changing consumer needs.

Accepted Answer

A) True 
 B)False

Question 8

Refer to the scenario below to answer the following question(s).
Most people laughed when Evelyn Ringler explained her product idea: a solar-powered vacuum cleaner. But the concept was practical and the technology used in the vacuum was the same as that used in many electronic toys. After setting up a demonstration booth in a mall in a Chicago suburb, Evelyn felt more assured than ever that her idea would be a hit. Consumers seemed receptive and offered helpful pieces of advice, such as how much they would pay for the vacuum, what colors they would prefer, and why they would not buy the vacuum.
The vacuum itself was shaped like a small saucer, with a filter bag on top and sensory nodes along the edges. After being charged in the sunlight, the vacuum could run for 7 hours, covering a floor area of 600 square feet. As the apparatus lightly bumped into table legs, chairs, and so on, the sensory nodes allowed the vacuum to move around the objects in various directions. This is the same type of technology used in the manufacture of children's racecars and walking dolls.
Evelyn knew that the solar-powered vacuum would be especially helpful to both elderly consumers, who may have a more difficult time with vacuuming, and on-the-go consumers who lead busy lives. The price would be above average but would likely be reduced after Evelyn recouped some of her costs.
After a 500-unit production run and a substantial financial investment, Evelyn set up a multiple-city test market, in a Chicago mall and in an appliance store in New Jersey and several other retail stores in Florida. "It's such a novel idea," Evelyn added. "People will notice it, even if they don't buy it right away."
-Evelyn's vacuum is at the ________ stage of the product life cycle.

Accepted Answer

A)  product development 
B)  introduction 
C)  growth 
D)  decline 
E)  maturity

Question 9

An attractive product idea must be developed into a ________.

Accepted Answer

A)  concept alternative 
B)  product concept 
C)  brand personality 
D)  brand placement 
E)  product strategy

Question 10

P&G has sold off a number of lesser or declining brands such as Folgers coffee and Cover Girl cosmetics. In these examples, management decided to ________ the products.

Accepted Answer

A)  modify 
B)  maintain 
C)  drop 
D)  harvest 
E)  franchise

Question 11

Which of the following stages of the new product development process occurs immediately after the completion of the business analysis for the product or service?

Accepted Answer

A)  idea screening 
B)  product development 
C)  product activation 
D)  marketing strategy development 
E)  product design

Question 12

Explain how the PLC applies differently to a product class than to a product form.

Accepted Answer

The answer of Explain how the PLC applies differently to...

Question 13

A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to approach this problem proactively. They came up with an idea for a pair of blurry goggles. They believed looking through the goggles would simulate what the world looks like when someone is seriously intoxicated. They developed a crude pair of blurry goggles to show prospective customers. This crude pair of goggles is known as a ________.

Accepted Answer

A)  prototype 
B)  concept test 
C)  product concept 
D)  product image 
E)  product idea

Question 14

A marketer has selected a single city in which to conduct a test market. What can be concluded from this choice of a single-city test market?

Accepted Answer

The answer of A marketer has selected a single city...

Question 15

Which of the following is included in the second part of the marketing strategy statement?

Accepted Answer

A)  advertising tagline 
B)  promotional mix 
C)  planned price 
D)  customer segmentation 
E)  operational excellence

Question 16

Which of the following is a consequence of standardizing an international product?

Accepted Answer

A)  image consistency 
B)  regional design flexibility 
C)  decreased product demand 
D)  increased manufacturing costs 
E)  higher marketing costs

Question 17

Due to dropping sales, a company that manufactures soaps begins to sell them to restaurants and hotels to extend their product's life. The soap manufacturer is in the ________ stage of PLC.

Accepted Answer

A)  introduction 
B)  growth 
C)  maturity 
D)  decline 
E)  development

Question 18

Why are competitors considered a good external idea source?

Accepted Answer

The answer of Why are competitors considered a good external...

Question 19

A particular firm added three new products earlier this year to increase variety for customers. Two of the products failed to reach the minimal sales quota. Which of the following is LEAST likely to have been the cause of their failure?

Accepted Answer

A)  The products were priced too high. 
B)  The products were advertised incorrectly. 
C)  Competitors fought back harder than expected. 
D)  Product research was too extensive. 
E)  The product development costs were high.

Question 20

A(n) ________ chooses a strategy consistent with the intended product positioning. To gain market leadership requires correct decisions from the beginning.

Accepted Answer

A)  brand evangelist 
B)  market pioneer 
C)  early adopter 
D)  laggard 
E)  harvester

Exam 9: Developing New Products and Managing the Product Life Cycle

A company introducing a product that is similar to its competitors' product will do a complete test market to gain maximum information before product introduction.

When sales of a product drop during the decline stage of the PLC, a company typically modifies the marketing mix, the product, or the market.

A detailed version of a new idea stated in meaningful customer terms is called a product ________.

Which of the following is included in the third part of the marketing strategy statement?

Which of the following refers to the course that a product's sales and profits take over its lifetime?

Under a team-based new product development approach, ________.

Although products that remain in the maturity stage of the PLC seem unchanged, the most successful ones actually evolve to meet changing consumer needs.

An attractive product idea must be developed into a ________.

P&G has sold off a number of lesser or declining brands such as Folgers coffee and Cover Girl cosmetics. In these examples, management decided to ________ the products.

Which of the following stages of the new product development process occurs immediately after the completion of the business analysis for the product or service?

Explain how the PLC applies differently to a product class than to a product form.

A marketer has selected a single city in which to conduct a test market. What can be concluded from this choice of a single-city test market?

Which of the following is included in the second part of the marketing strategy statement?

Which of the following is a consequence of standardizing an international product?

Due to dropping sales, a company that manufactures soaps begins to sell them to restaurants and hotels to extend their product's life. The soap manufacturer is in the ________ stage of PLC.

Why are competitors considered a good external idea source?

A particular firm added three new products earlier this year to increase variety for customers. Two of the products failed to reach the minimal sales quota. Which of the following is LEAST likely to have been the cause of their failure?

A(n) ________ chooses a strategy consistent with the intended product positioning. To gain market leadership requires correct decisions from the beginning.