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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    With A(n) ________ Marketing Strategy, a Firm Goes After a Large
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With A(n) ________ Marketing Strategy, a Firm Goes After a Large

Question 101

Question 101

Multiple Choice

With a(n) ________ marketing strategy, a firm goes after a large share of one or a few smaller niches.


A) individual
B) mass
C) concentrated
D) differentiated
E) local

Correct Answer:

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