Which of the Following Is True About the Concentrated Marketing

Multiple Choice

Which of the following is true about the concentrated marketing strategy?

A) Companies that rely on a few segments for all of their business will suffer if a segment turns sour.
B) Concentrated marketing is not profitable for most firms.
C) Niche marketing involves few risks for most firms.
D) Concentrated marketing involves going after a small share of a large market.
E) The Internet has limited the use and benefits of niche marketing.