True/False
Kia Motors offers a new car model with the same features as other cars in the same segment. However, Kia's model is priced higher than its two main competitors. Kia is following a more-for-less positioning strategy.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q113: Different soft drinks target different personalities. This
Q114: All of the following are ways a
Q115: Briefly explain local and individual marketing.
Q116: Sanguine Services is a small company that
Q117: A market-coverage strategy in which a firm
Q119: Gender segmentation has long been used in
Q120: Which of the following refers to a
Q121: What are the primary requirements for effective
Q122: Which of the following is NOT one
Q123: Several structural factors affect long-run segment attractiveness.